Why Instagram is Massively Important for Your Brand and Why NOW is the Best Time to Get Involved

Regarding social media marketing for business, many companies and brands will tend to focus on Twitter and Facebook. In many ways, these are the ‘big two,’ and it’s easy to overlook the others.

You must not forget the other social media platforms, as one of the central tenets of good social media marketing is to ‘be everywhere. And more to the point, you need to ensure that you aren’t missing out on Instagram.

Why? Simple: Instagram is the second most prominent social media platform on the web and is more significant than Twitter! If you are ignoring Instagram, you are missing out on one of the largest audiences on the internet.

Another fundamental reason not to overlook Instagram is that it also happens to have some of the very best engagement on the net and some of the very best ROI!

How to Use Instagram to its full potential

What makes Instagram so impactful is the simple fact that it is a visual medium. As they say, a picture can tell a thousand words, making it much easier to get an emotional response from your posts and encouraging people to want to buy from you.

Moreover, photos also take a fraction of the time to post compared with written content! In terms of the amount of time you put in versus the potential benefit, Instagram is pretty much unparalleled.

Your objective is to identify your brand’s ‘value proposition.’ What is your promise?

How are you going to make life better for your audience? Once you can answer those questions, you can then focus on demonstrating this in your photos – showing people who are very fit and healthy, look stunning in great clothes, or are powerful and successful. This way, you can inspire your audience, motivate them, and ultimately show the promise of your products and services.

Instagram’s New Features

On the downside, engagement has reportedly decreased slightly over the last year or so as users have increased. Standing out is more complex than before as the platform has become more crowded.

But it would help if you didn’t let that put you off because there are now more ways to engage with your audience than ever. Last year, Instagram announced ‘Instagram Stories and lived videos. Stories let you send short-term images for your viewers to enjoy that bring them along with you on your adventures and help you stand out in the home feed.

Meanwhile, live video lets you interact directly with your audience in a live format that allows them to speak with you directly.

This is huge for engagement and can help drive more traffic to your sites than ever while building a closer relationship with your viewers!