Individuals have taken various approaches to the market, varying from silly to insulting.

These individuals choose their method for different factors. Some were ignorant about advertising and marketing, while others acted upon incorrect info – usually in cliches such as “sex offers.”

If you’re in doubt, I can assure you that unless your business is in Nevada, sex does not sell. If you’re going to handle your marketing, here are a couple of things to avoid:

Photos that have nothing to do with your product and services – If your business remains in the carpet cleansing company, there is no factor to have a picture of a child.

No one will state, “What an adorable child, I believe I want this company to clean my carpets.” The same opts for photos of attractive individuals (male or woman) in provocative postures and little clothes.

Cheesy headlines – I saw an ad with a headline that said, “We might be able to afford a bigger advertisement if you ‘d purchase something from us.” Yes, this will probably get someone’s attention, but do you wish to be remembered as a business with monetary issues?

Illegible font styles – Most people will not take the time to understand your ad when it is written in brush script, in which case, even the most persuasive copy is rendered useless.

You would like to use simple, tidy fonts for headings and body copy.

Conserve the creative fonts for accents and things of that nature.