We’ve all been there, often it is difficult developing new things to write about. Depending your subject, it might even be a location that seldom has any new spice to it.
If you’re like many you have no time at all to do detailed research prior to writing your next newsletter or short article.
What If you knew one secret that leading online marketers already know that puts lots of fresh content at your finger ideas with little time financial investment?
A swipe file can do all this and a bit more for you by giving you a location to turn. What’s a swipe file?
It’s a place to keep all your resources on an offered topic in one place, they can avoid writers obstruct, provide you lots of facts to quote, and pull new ideas from.
How do you set about aquiring one?
Whether you use an electronic swipe file using a folder on your computer to search thru, or a paper one, they all have the exact same benefit.
A paper swipe is as easy to begin as getting an accordian file from a local office supply shop (ask one they all know what they are).
What goes into my swipe file?
* RSS Feeds
* Press Releases
* Other People’s Newsletters
* Photos
* speeches
* Sales brochures
* short articles
* stats
* Papers
* Magazines
* Promos
* Salesletters
* Reports/ Stats/ Research studies
How do I understand if something should go in my swipe file or not?
It Got You.
Things that grab your attention like excellent headings, reviews or a great story.
It Inspired You.
This can be things that develop excellent credibility, an excellent warranty, good reviews or strong benefits.
It Surprised You!
Some things that might do this would be great stats, a huge guarantee, a shocking photo.
Any thrown together swipe file no matter how loose, or arranged, has advantages. Keep in mind, they’re constantly a work in development and there’s no best method to arrange it.
In my current book, I even speak about producing a totally electronic swipe file that includes all these content types on it’s own from all over the web based on keyword expressions you select.
Build your own swipe file and simply enjoy how often you refer to it!
