The late Conrad Hilton who built a chain of hotels across the world, was firmly of the belief that if he constructed a hotel in the right place it would make money. “Place, Location, Location” was his motto. Never ever construct a hotel where there ain’t no traffic.
The exact same rule uses on the Internet. Build your site in the right location and it will prosper.
So the question is: “how do I discover the best plot of Web realty on which to build my site?”
For the functions of this workout I would like you to imagine a smart seaside town called Google.
Along the sea front and around the marina, where the high-end private yachts are parked, are wise hotels, casinos and house blocks. At street level in each of these buildings there are global shops like Tiffany, Gucci and Prada selling luxury items.
In the next block back from the front are truly nice homes owned by rich residents. And behind them are not-quite-so-nice homes and houses. It goes, as you walk away from the sea front the houses and shops end up being less and less costly. Up until, just on the outskirts of the town of Google, there is a trailer park where the least rich people stay.
In the town of Google it costs a lot of cash to lease one of the shops on the seafront due to the fact that they are seen by big numbers of passers-by. These will be both the rich individuals remaining in the town and day-trippers who are simply sight-seeing.
The error that most people make when they develop their website is to develop around keywords which all the powerful multi-nationals are utilizing for their seafront stores. These companies are investing mega dollars to get their web sites to the leading positions on the search engines. Your opportunities of taking on them and attaining a top online search engine ranking are extremely slim.
Better to construct your web site around the ‘trailer park’ keywords. Where you can still get masses of valuable traffic, but you’re not competing with the mega-buck spending plans of the multi-national corporations.
The late Conrad Hilton who developed a chain of hotels throughout the world, was securely of the belief that if he constructed a hotel in the right place it would make cash. Never develop a hotel where there ain’t no traffic.
In the town of Google it costs a lot of cash to lease one of the shops on the seafront since they are seen by large numbers of passers-by. The mistake that the majority of individuals make when they construct their web websites is to develop around keywords which all the effective multi-nationals are using for their seafront stores.
