As you build a CPA Marketing system, you aren’t just working for someone else; you are creating financial independence for yourself. This comes with a certain responsibility to oversee that system and make sure it complies with all regulations and policies of the people with whom you do business as well as appropriate government entities. That’s why most business owners are managers, not workers. They farm out the work to other people so they can manage the system and make it work efficiently and in accordance with the law.
You are going to have to keep track of your income for two purposes: 1. To tweak your system for winners and losers, and 2. To pay your taxes. As an Internet marketer, you are a business owner and you have to keep track of your earnings. This is why many CPA networks demand that their affiliate partners be stationed in the United States. They may require your social security number to report your income to the government. If you don’t live here, you don’t have a social security number, and it can cause tax problems.
Keep track of your income and your expenses. You are going to have to pay taxes on your income and also self-employment taxes, if this is what you do for a living. The more you get used to keeping track of your expenses and income every month, the easier it will be at the end of the year. It will also be better for you to be proactive modifying the system to create more income and spotting the failures before they become major expenses.
You will want to keep track of the fees that your CPA networks are charging too, as these will eat into your profits. You will want to keep track of which offers and which networks are more successful for your niche as this also impacts your bottom line. Your system doesn’t just consist of the details of how to place an offer; it also includes your affiliate partners and networks. Evaluate them with a keen eye to make sure you aren’t providing more benefit to them than you are getting in return.
If you track the income and expenses of each of your networks and offers within the networks on a spreadsheet, you can do some really nice comparisons. You can compare one network’s total income or expenses versus the rest. You can compare one type of offer in one network to all the other types of offers on other networks for income and expenses. If you add estimated traffic and conversions based on that, you might even begin to see which offers are more appealing to your demographic and shift your attention to those. The key is to find the right set of elements in the total system that will generate the maximum amount of cash with the least amount of effort from you. That means you will need to constantly review how campaigns are performing with your strategies to narrow things down and make your system the best it can be.
