Everyone that has ever been to a conference, can recall the all familiar “passing” of business cards.

This powerfull marketing tool is typically used matter of factly, and we need to wonder how often does the recipient of your card hold on to it, and utilize your service information positively?

In a world where impressions count and organisation is ending up being more competitive, it would be silly to go with the crowd.

You have to act various to make an effect so that you will be kept in mind when the rest are forgotten. Many times, traditional business cards shows your name, position in the company and contact details … not very motivating.

Complete colour business cards might be a much better choice, but once again, you would require to make some kind of impression, for the recipient of your card to offer it a second glance.

In my opinion then, it’s not your actual service details that counts, however how you provide it.

I recently, in a scenario common to the one described above, held my photo business card that is printed on vinyl, back till the meeting drew to an end.

I kindly requested my prospects to pass their journals on to me … they did so, however looked a bit dazed. I sticked my info in their journals and passed it back with a remark that I accept that sometimes things get lost, but NOT my business cards.

Surprised smiles all around, I understood I made a definite impression and they might simply follow up on my details.

Next time you need business cards printed, believe thoroughly, not only on material, but how you plan to provide this important information.