Whether or not you need to have your product to become a successful affiliate marketer is a question that has been asked and answered every few minutes since affiliate marketing came on the scene.

It is asked so often that everybody has a different answer. Some say you absolutely MUST have your product to get started and succeed in affiliate marketing, and others say you don’t need a product when you create or ever to be successful.

So, which is it? Yes? No?

The fact of the matter is that everybody is right. Having your product is excellent, but it isn’t necessary. Those with their cut can build a website around that product and add affiliate links. Those who don’t have their products can still create a great website and be affiliate marketers.

Producers of products love affiliate marketers and products are not the least bit hard to find.

Both those who do and those who don’t have their own product have in common that they must be passionate about the products they sell. You will never successfully sell something you aren’t interested in yourself. It takes drive and ambition to succeed at any endeavor, and affiliate marketing isn’t any different.

You must be passionate about a product or an idea to keep your drive and ambition alive and well for the long haul.

Whether you are marketing your product or a product produced by others, your success is directly related to how effective your marketing techniques are, how focused you are, how well you manage your time, and how much you believe in the product.