Everybody that has ever been to a conference, can recall the all familiar “passing” of business cards.

This powerfull marketing tool is typically utilized matter of factly, and we need to wonder how typically does the recipient of your card hold on to it, and utilize your company info favorably?

In a world where impressions count and service is becoming more competitive, it would be absurd to opt for the crowd.

You need to act different to make an effect so that you will be kept in mind when the rest are forgotten. Oftentimes, standard business cards reflects your name, position in the business and contact details … not extremely inspiring.

Full colour business cards might be a better choice, once again, you would have needed to make some type of impression, for the recipient of your card to offer it a 2nd glance.

In my opinion then, it’s not your real service info that counts, but how you provide it.

I just recently, in a circumstance common to the one explained above, held my image business card that is printed on vinyl, back until the meeting drew to an end.

I kindly requested my potential customers to pass their diaries on to me … they did so, but looked a bit dazed. I sticked my information in their diaries and passed it back with a remark that I accept that sometimes things get lost, but NOT my business cards.

Shocked smiles all around, I knew I made a definite impression and they may simply follow up on my details.

Next time you require business cards printed, believe thoroughly, not only on material, however how you prepare to present this important information.