When I was going to college I needed to satisfy my math requirements. This proved to be a little bit of a problem, as I’m much better with macaroni noodles and construction paper than I am with numbers and equations. Well, thankfully I was able to take a logic course to complete my math credits. My professor was this hilarious guy who dressed much like he was a founding member of the Trench Coat Mafia, except that he don’t carry a gun and he was remarkably adept at logic and sound reasoning.

His name was Stephen and I think about him often. At times maybe because I thing that he was funny, but mostly because I am overwhelmed on a daily basis by the outlandish claims by politicians, advertisers, people in general, etc, which have absolutely not a nuance of logical basis for their claims. I think the world would be a difficult place for Stephen to wander through.

Another of these now familiar incidents that spits in the face of logic surfaced recently when I was reading about outdoor advertising ideas. From the start I’d like to point out that this isn’t to say that an illogical premise doesn’t ultimately make a claim that isn’t true. Conversely a soundly reasoned argument can also make a literally untrue statement.

So, its not to say that the article I read about outdoor advertising ideas was incorrect, simply the manner in which it attempted to prove its claims were illogical and unsound, and that irritates me.

As a completely nonscientific study I feel safe in saying that I believe that outdoor advertising works. I personally believe this because outdoor advertising in so many methods and ideas continues to exist, and seems to be proliferated in greater ways and means each day. But, I wouldn’t try to pander and contribute to the already overflow of and influx of illogical claims and nonsensical attempts to support a position or claim through simply correlational links, as opposed to causal, or even worse, completely independent statements with no relevancy that are made simply to deceive.